We run Meta and TikTok ad campaigns for New York med spas, dental clinics, and beauty businesses engineered to generate booked appointments — not just impressions. Strategy, creative, targeting, and full optimization handled in-house.
Sound Familiar?
You've boosted posts or run a Meta campaign. You spent money, saw some engagement, maybe a few profile visits — and zero new appointments. New York is the most expensive ad market in the country and the platforms made it easy to spend. Nobody told you how to make it actually convert for a clinic on the Upper East Side, in Brooklyn, or in Midtown.
The problem isn't the platform. It's the targeting, the creative, and the strategy. New York's ad auction is intensely competitive — broad audiences and generic creatives get outbid by every major brand in the space. You need precise targeting, high-production creative, and campaign architecture built for the New York market specifically.
TikTok ads are one of the biggest underutilized opportunities for New York clinics. The platform's cost-per-result is still significantly lower than Meta for beauty and aesthetics — and New York's large, visually engaged TikTok audience is actively discovering local clinics every day. But without the right creative and strategy, the spend disappears with nothing to show for it.
RTC manages paid social ads end-to-end for New York clients. We build the strategy, produce the creative, manage the targeting, A/B test aggressively, and report on what's actually driving bookings. Your ad spend works significantly harder when someone who understands your niche and the New York market is running the campaigns.
What's Included
Every campaign RTC runs for New York clients is built around one metric: cost per booked appointment. We handle every layer of the paid social stack so your budget converts into real revenue.
Platforms
We run campaigns on the two platforms that drive the most booked appointments for health, beauty, and aesthetics businesses in New York and the surrounding metro area.
Meta's advertising platform gives us unmatched targeting precision for the New York market — we can reach people by specific zip code across Manhattan, Brooklyn, Queens, the Bronx, Staten Island, Hoboken, and Long Island who match the exact demographic and behavioral profile of your ideal client. The New York ad auction is competitive, which is why creative quality and audience precision matter more here than anywhere else. RTC builds campaigns that compete at New York's level.
New York is one of TikTok's most active markets in North America — and the cost-per-result for beauty and aesthetics ads is still significantly lower than Meta, making it a high-value channel for New York clinics willing to invest in native-quality creative. TikTok ads only work when they look like organic content, not traditional ads. RTC's short-form video expertise gives New York clients a direct advantage — we produce TikTok-native creative, manage targeting, and optimize toward bookings rather than vanity metrics.
Who This Is For
Paid social works best for New York businesses with a clear offer, a functioning booking system, and a goal of generating a predictable stream of new client appointments in this market.
Drive bookings for Botox, filler, laser, and skincare with hyper-targeted campaigns reaching your ideal New York client by borough and neighbourhood.
Fill your New York chair with new patients using offer-led campaigns targeting residents in your specific Manhattan, Brooklyn, or Queens catchment area.
Promote lash, brow, skin, and aesthetics services to New York audiences most likely to book — built from your client data and neighbourhood profile.
Build awareness and capture consultation leads with high-production video creative and a full-funnel strategy built for New York's discerning cosmetic client.
Scale beyond organic reach and put your New York treatments in front of thousands of qualified potential clients across the metro area every week.
Pair paid ads with RTC's social media management for a full-funnel approach — organic builds trust, paid drives direct booking volume in New York.
Client Reviews
Reel Time Creations has been instrumental in elevating our clinic’s online presence. Their strategic social media content has helped showcase our cosmetic procedures in a professional, engaging way while attracting the right audience to our practice. We’ve seen increased visibility, stronger patient interest, and a more polished brand overall. Highly recommend their team for any aesthetic or medical clinic looking to grow through social media.
New York is an expensive ad market and every dollar has to count. RTC rebuilt our Meta campaigns from scratch and delivered a cost-per-booking that made the ads genuinely profitable for the first time. Their creative approach — making ads that look like high-quality content, not traditional advertisements — is what makes the difference in a market as ad-saturated as New York City.
We’ve worked with several agencies on Meta and TikTok ads before RTC. Nobody came close to the results they’ve delivered. Their combination of strong creative and precise targeting for our Midtown Manhattan med spa has produced a steady, reliable flow of new consultation bookings. Monthly reporting is transparent, communication is excellent, and the ROI is measurable. Exactly what we needed.
FAQ
New York is one of the most competitive ad markets in the world. For Meta ads, we recommend a minimum of $1,500–$2,000 USD per month in ad spend to compete effectively and generate consistent results. Below that, the learning phase takes too long and your budget gets diluted by the competitive auction. TikTok ads can be effective from a lower starting budget and are often the right entry point for New York clinics new to paid social. We'll walk through the right approach for your goals on the discovery call.
We create everything. RTC's team produces ad videos and static images in-house — including on-site filming at your New York location if needed. In New York's competitive market, ad creative is one of the most important performance levers — generic creative gets outbid and ignored. We produce content at the visual standard the New York market demands, test multiple creative angles simultaneously, and iterate based on live performance data. You never have to supply creative unless you want to.
Meta's algorithm needs roughly two to four weeks to exit the learning phase. Most New York clients see their first lead-quality results within the first two to three weeks; meaningful booking volume builds through weeks three to six as we refine targeting and creative. New York's large audience pool means the algorithm can find qualified matches faster than in smaller markets — which is one of the few advantages of operating in such a competitive landscape. We set honest expectations on the call and track everything transparently.
Yes — and in New York's market specifically, we strongly recommend it. The cost of paid traffic in New York means every click needs to convert. A strong organic presence is what gives prospective clients the confidence to follow through on a booking after seeing an ad. When someone clicks your ad and lands on a polished, consistent Instagram profile with professional content, conversion rates improve significantly. Running both under one agency keeps messaging, creative, and strategy perfectly aligned.
Serving New York Businesses
We'll audit your current ad account or start from scratch, walk through your goals and budget, and show you exactly what a properly run paid social campaign looks like for a clinic in New York. No obligation, no pitch deck.