We run Meta and TikTok ad campaigns for med spas, dental clinics, and beauty businesses across the GTA that are engineered to generate booked appointments — not just impressions. Strategy, creative, targeting, and optimization all handled in-house.
Sound Familiar?
You've tried boosting posts or running a Meta ad campaign. You spent a few hundred dollars, got some likes, maybe a handful of profile visits — and zero new appointments. The platform made it easy to spend money. Nobody told you how to make it work for a clinic in Toronto.
The problem isn't the platform. It's the targeting, the creative, and the strategy behind the campaign. Most clinic owners set broad audiences, use the wrong objective, and run creatives that were never designed to convert cold traffic into booked appointments.
TikTok ads are an even bigger missed opportunity. The cost-per-result is still significantly lower than Meta for the right niches — and for med spas and beauty clinics, TikTok's audience is exactly who you're trying to reach. But running them badly is just as expensive as running Meta badly.
RTC manages paid social ads end-to-end. We build the campaign strategy, produce the ad creative, set the targeting, manage the budget, A/B test aggressively, and report on what's actually driving bookings — not vanity metrics. Your ad spend works harder when someone who knows your niche is running it.
What's Included
Every campaign RTC runs is built around one metric: cost per booked appointment. We handle every layer of the paid social stack so your ad budget converts into real revenue for your Toronto or GTA clinic.
Platforms
We run campaigns on the two platforms that drive the most booked appointments for health, beauty, and aesthetics businesses in North America.
Meta's advertising platform gives us unmatched targeting precision — we can reach people within a specific postal code in Toronto who match the exact demographic and behavioral profile of your ideal client. From awareness campaigns that introduce your clinic to lead generation ads that capture booking intent directly in-feed, Meta ads are the backbone of paid social for aesthetics and healthcare businesses. We manage the full stack: Facebook, Instagram feed, Stories, and Reels placements, with creative tailored to each.
TikTok's ad platform is still underpriced relative to Meta for the beauty and aesthetics niche — meaning your ad dollar goes further, and your creative reaches a highly engaged audience that's actively discovering new clinics, treatments, and beauty services. TikTok ads work best when the creative looks native to the platform, which is where RTC's short-form video expertise is a direct advantage. We produce TikTok-native ad creative, manage campaign targeting, and optimize toward bookings — not views.
Who This Is For
Paid social works best for businesses that have a clear offer, a functioning booking system, and want a predictable stream of new client appointments — not just brand awareness.
Drive bookings for Botox, filler, laser, and skincare treatments with hyper-targeted campaigns reaching the right audience in your area.
Fill your chair with new patients using offer-led campaigns targeting families and individuals in your Toronto or GTA catchment area.
Promote lash, brow, skin, and aesthetics services to the audiences most likely to book — built from your existing client data.
Build awareness and capture consultation leads with high-quality video creative and a full-funnel campaign strategy.
Scale beyond organic reach and put your treatments in front of thousands of qualified potential clients across the GTA every week.
Pair paid ads with RTC's social media management for a full-funnel approach — organic builds trust, paid drives direct booking volume.
Client Reviews
Partnering with Reel Time Creations has elevated our marketing instantly. We’ve been working together for over 3 years, and anything we ask for, Melissa creates a clear plan and executes seamlessly — from high-performing social content to neighbourhood outreach with promo flyers. Her team also shoots and edits exceptional corporate headshots that truly represent our clinic and staff. Working with RTC feels like having a long-term growth partner.
We had tried running Meta ads ourselves and burned through our budget with nothing to show for it. RTC completely restructured our campaigns — new creative, better targeting, and a clear strategy. Within 60 days we were seeing new patient inquiries from our Instagram ads at a cost-per-lead we could actually work with. They handle everything from creative to reporting. We just fill the new appointments.
Reel Time Creations took our Meta ad account from barely breaking even to consistently delivering new Botox and filler consultations every month. Their creative is the difference — the ads don’t look like ads, they look like great content that happens to convert. Our cost-per-booking dropped significantly and we’ve scaled our ad spend confidently because the results have been consistent.
FAQ
For Meta ads, we recommend a minimum of $1,000–$1,500 CAD per month in ad spend to generate meaningful data and results. Below that, the learning phase takes too long and performance is inconsistent. TikTok ads can be effective from a lower starting budget. We'll walk through what makes sense for your specific goals and market on the discovery call — budget should always be proportional to the value of a new client booking.
We create everything. RTC's team produces the ad videos and static images in-house — including on-site filming at your Toronto or GTA location if needed. This is a major advantage over agencies that manage campaigns but rely on you to supply the creative. Ad creative is one of the biggest performance levers in paid social, and we treat it that way. You can supplement with your own content if you have it, but you never have to.
Meta's algorithm needs roughly two to four weeks to exit the learning phase and optimize delivery. Most clients see their first lead-quality results within the first two to three weeks; meaningful booking volume typically builds in weeks three through six as we refine targeting and creative. We set honest expectations on the call — paid social isn't instant, but it's much faster to scale than organic, and results are directly measurable in a way organic never is.
Yes — and this is actually our recommended approach for most clients. Organic social builds trust, community, and credibility over time. Paid ads drive immediate booking volume. When someone sees your ad and then checks your Instagram profile to validate the decision, strong organic content significantly improves conversion rates. Running both under one agency means the messaging, visuals, and strategy stay perfectly aligned — which matters more than most business owners realize.
Let's Talk Ad Strategy
We'll audit your current ad account (or start from scratch), walk through your goals and budget, and show you exactly what a properly run paid social campaign looks like for a clinic in the GTA. No obligation, no pitch deck.